Brita Take Back the Filter Campaign
Awhile ago she set up a recycle_brita Yahoo! group to plan strategy for a campaign to urge Clorox, the company that owns Brita in North America, to develop a similar Take Back Recycling Program for Brita cartridges here. Members of the group have been writing Clorox to urge the company to offer the program and now Beth has officially announced the beginning of the Take Back The Filter campaign
I have cut and pasted most of her post here and I hope that you will check out her blog and the other links to join this campaign. Most homes in the U.S. have water filters and we each go through four filters a year (if you replace it as recommended every three months) that go directly into a landfill. That adds up pretty quickly.
1) Redesign its Brita filter cartridges so that the plastic housing can be refilled rather than discarded each time the filter is changed.
2) Provide a take-back program, such as the one that exists in Europe, so that used cartridges can be returned to the company for recycling.
3) Create a system for the cartridges to be dismantled and the components recycled/reused domestically rather than landfilled, incinerated, or shipped overseas.
Please visit the new web site:http://www.takebackthefilter.org for complete background information and to take action.
What are we asking you to do?
1) Sign the petition at www.takebackthefilter.org.
2) Send me your used Brita filter cartridges. I have set up a mailbox specifically for this purpose. Or, if you live in the Bay Area, you can email me to arrange pickup. Instructions are at www.takebackthefilter.org. At some point, we’ll deliver them all to Clorox (whose corporate office is just down the street from me in Oakland) to make a strong, visual statement.
3) If you’re feeling really motivated, please write a letter to Clorox. A sample letter is also included atwww.takebackthefilter.org, of course.
4) And finally, spread the word. Tell everyone you know. Collect their used cartridges and ask them to sign the petition. We even have a sample e-mail at atwww.takebackthefilter.org for you to cut and paste.
If you have a blog, please use the following code to paste this badge onto your site:
<a href="http://www.takebackthefilter.org"><img src= "http://www.fakeplasticfish.com/takebackthefilter/images/take_back_the_filter_badge2.gif" width="160"></a>
Even better, write a blog post and encourage your readers to sign the petition and send us their filters. Wouldn’t it be amazing if a truly grassroots campaign like ours could help create change in a major corporation like Clorox?
So who is this “we” I keep referring to? We are Beth, Seth, Juli, Becky, Tom, Nicole, Barb, Margaret, Susan, Cat, and others who joined the recycle_brita Yahoo! group, wrote letters to Clorox and, when Clorox’s responses were less than encouraging, created this campaign. You can also read Clorox’s form letters to us at www.takebackthefilter.org.”
I joined the yahoo group awhile ago and as you can see I added the icon to my blog and I hope you do the same. Change will not come overnight but if you have ever read “Cradle to Cradle” you will realize that we need to make big corporations take permanent responsibility for the products that they produce. Their responsibility shouldn’t end when the product is purchased at the store. But if we don’t demand this from them then they won’t do it on their own.