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Shame on the Today Show!!!

March 10, 2008

Merriam-Webster defines garbage as the following:
discarded or useless material.

Folks, N. and I are not radical, ultra-political, and are especially NOT violent environmentalists. However, when major network programs advocate the NEEDLESS use of non-renewable, we feel it totally necessary to cry foul.

Below is a synopsis of a Today Show broadcast from NBC on the date and time stated. I have been fuming since it was broadcast, and I have been trying to develop a thought process that would lead to something slightly more eloquent than ‘what the f*@#!!!!’

Please read that which I have cut and pasted in its entirety from the Today Show website. You may decide that I am wrong, but I hope that you realize that this show has promoted the needless waste of products that are, in the strictest sense, garbage. Useless use of an unnecessary product.

By Elizabeth Mayhew
Lifestyle Expert
TODAYShow.com contributor
updated 10:12 a.m. MT, Wed., Feb. 20, 2008
There is no question that cooking and baking can seem like a chore when recipes call for sticky, messy ingredients, lots of measuring cups and an endless cleanup. But there are a slew of small tricks that cost nothing, save you time, and give you that “Wow, why didn’t I ever think of that?” moment:

Plastic wrap
Prevent sticky lids on items like jam, molasses or corn syrup with two simple methods:

1. Cover the top of the jar with plastic wrap, then screw the lid on.

2. Dab a paper towel in some vegetable oil, then rub the oil around the threads of the jar.

How to keep the lid of your food processor clean: Add your ingredients to the work bowl of your food processor, then cover the bowl with plastic wrap — making sure the plastic fully covers the bowl. Affix the lid to the bowl and process the ingredients as needed. Remove the lid and discard the plastic wrap — there is no need to clean anything but the blade and bowl.

How to measure vegetable shortening: Line a measuring cup with plastic wrap, spoon in the shortening, and level off the top. Pull up the ends of the plastic to lift out the shortening.

Resealable plastic bags
Crush graham crackers or cookies for a crust by placing them in a resealable plastic bag, then seal. Lay the bag on the kitchen counter and go over it several times with a rolling pin (you can also use a wine bottle).

How to press a crumb crust into a pie plate or springform pan: Place your hand inside a resealable plastic bag and press crumb crust into place. The bag keeps the crumbs from sticking to your hand and makes for a quick cleanup.

Nonstick cooking spray
How to measure sticky ingredients like honey, molasses and corn syrup: Spray your measuring cup with a light coating of nonstick cooking spray and then add ingredients. The ingredients will slip right out.

How to grate cheese without having it stick to the grater: To grate semi-soft cheeses like mozzarella, first spray your grater lightly with nonstick cooking spray. Grate cheese as usual.

How to prevent tomato-sauce stains on plastic containers: Spray a light coating of nonstick cooking spray on the inside of plastic containers before you pour in your tomato sauce or chili.

Dishwasher
How to apply cooking spray to baking pans without making a huge mess: Open your dishwasher door, place your baking pan on the door and spray nonstick cooking spray as needed. The excess spray will be washed away the next time you run the washer.

How to dry large pots and pans: Use the top drawer of your dishwasher as a draining rack for large pots and pans that normally don’t fit in your countertop dish rack. Best of all, water drips right onto the dishwasher door and not all over your counter.

Is it all bad? No. Its great that this segment suggests using the top rack of your dishwasher (if you have one) to dry large pots.
However, the negligent use of plastic wrap just doesn’t pass the common sense test.

Here’s some homework for you:

1) Go to this MSNBC link.
2) Scroll down just a little bit. There you’ll find 38 articles (by my count, as of 10 March, 2008).
3) Read some of them.

I found that many of the articles are well written, concise, and thought provoking. I even found that some of them re-affirmed the mindset that I was in when I decided that I wanted not be a wasteful, badhuman.

I also found (or rather decided) that I would view the Today Show in the following way from now on:
Puppets of major corporation. I can’t believe I just typed those words. I’m a veteran of both Iraq and Afghanistan, and would consider myself a fairly conservative person. No longer.

I’ve taken my position. A network television show, broadcast to 5-6 million viewers daily has decided that they are not economically minded, careless in their choice of content, and (if you’re Catholic) sinful in their contribution to pollution. They are not, as their parent company NBC Universal’s site suggests, committed to “Awareness, Activation, Results”.

They are, in all fairness, trendy. http://www.greenisuniversal.com suggests that “such celebrities as Salma Hayek, Adrien Grenier, Michelle Branch, Dana Delaney and Ugly Betty’s Eric Mabius in hybrid, electric and compressed natural gas vehicles” are on board with the sites cause. And so is NBC Universal. And so is Microsoft. Are they?

What I’d really like is for shows, networks, organizations, and major world players to stop their half-ass’d attempt at pretending they’ve gone green.

6 Comments leave one →
  1. March 11, 2008 12:15 pm

    I agree! In some of the exemples I couldn’t help thinking “why would that be a problem in the first place – it wouldn’t even take half a minute wash that thing up instead”.

    Living in Sweden I’m not able to watch Morning Show, actually I don’t have a telly at all. What I do is that I surf the web for interesting online shows instead. Garden Girl TV is a favourite, she’s a mini farm in the middle of Detroit. She’s the luxury of a garden, but she does some indoor gardening too. Quite an inspiration.
    http://www.gardengirltv.com

  2. March 11, 2008 2:14 pm

    I’ve pretty much stopped watching television other than a select few dramas/sitcoms. I think its entirely shameful the things that they write and think they can get away with in their lifestyle segments, etc., when 20 minutes earlier they were preaching about global warming.

  3. March 11, 2008 3:40 pm

    I’m vaguely comforted by the fact that the median age of the Today show viewing base is 53.

    http://www.stateofthenewsmedia.org/2007/narrative_networktv_audience.asp?cat=2&media=5
    (scroll down to bottom)

  4. March 16, 2008 2:21 pm

    Good find.
    My favorite was the one where you can press a crust into a pie plate without getting your hands dirty. Why would anyone want to waste all that time washing their hands?

  5. March 23, 2008 2:55 am

    Why not use a saucer or a plate to cover leftovers instead of plastic wrap? I visit a bunch of message board for ideas on how to save money and often the suggestions are something like “wash ziplocs”. But I don’t buy ziplocs not can I remember the last time I came in contact with one.

    The suggestions are very silly..but I do wonder if anyone was motivated enough to attempt to “cook” instead of calling take out or going out to eat.

    And I really, really, really wish “green” celebrities would advocate bicycling more than buying a green car.

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  1. Shame on the Today Show!!! — Sauce making and Receipts

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